Practical Demonkeeping Chapter 26

26 TRAVIS'S STORY Augustus Brine sat in one of the huge cowhide seats before his chimney, drinking red wine from an inflatable flagon and puffing endlessly on his meerschaum. He had guaranteed himself that he would have just one glass of wine, just to bring some relief from the adrenaline and caffeine clatter he had worked himself into during the grabbing. Presently he was on his third glass and the wine had mixed him with a warm, sloppy inclination; he let his brain float in a marvelous vertigo before assaulting the job needing to be done: cross examining the demonkeeper. The individual looked innocuous enough, propped up and attached to the next wing seat. Be that as it may, if Gian Hen Gian was to be accepted, this dim youngster was the most perilous human on Earth. Salt water considered cleaning up before waking the demonkeeper. He had gotten a brief look at himself in the restroom reflect †his facial hair and dressing secured with flour and ash, his skin solidified with sweat-streaked goo †and concluded that he would establish an all the more scary connection in his present condition. He had discovered the smelling salts in the medication bureau and sent Gian Hen Gian to the restroom to wash while he rested. In reality he needed the Djinn out of the room while he scrutinized the demonkeeper. The Djinn's condemnations and ravings would just confound an effectively troublesome errand. Saline solution set his wineglass and his channel on the end table and got a cotton-wrapped smelling-salt container. He hung over to the demonkeeper and snapped the container without him even noticing. For a second nothing occurred, and Brine expected that he had hit him excessively hard, at that point the demonkeeper began hacking, took a gander at Brine, and shouted. â€Å"Calm down †you're all right,† Brine said. â€Å"Catch, help me!† The demonkeeper battled against his bonds. Brackish water got his channel and lit it, influencing an exhausted lack of concern. After a second the demonkeeper settled down. Saline solution blew a slim stream of smoke into the air between them. â€Å"Catch isn't here. You're on your own.† Travis appeared to overlook that he had been beaten, grabbed, and tied up. His fixation was centered around Brine's last proclamation. â€Å"What do you mean, Catch isn't here? You think about Catch?† Salt water considered giving him the I'm-posing the-inquiries here line that he had heard so often in analyst films, yet upon reflection, it appeared to be senseless. He wasn't a hardass; why assume the job? â€Å"Yes, I think about the evil presence. I realize that he eats individuals, and I realize you are his master.† â€Å"How do you know all that?† â€Å"It doesn't matter,† Brine said. â€Å"I likewise realize that you've lost control of Catch.† â€Å"I have?† Travis appeared to be truly shaken by this. â€Å"Look, I don't have the foggiest idea what your identity is, yet you can't keep me here. On the off chance that Catch is wild once more, I'm the one in particular that can stop him. I'm truly near consummation this; you can't stop me now.† â€Å"Why should you care?† â€Å"What do you mean, for what reason would it be a good idea for me to mind? You may think about Catch, yet you can't envision what he resembles when he's out of control.† â€Å"What I mean,† Brine stated, â€Å"is for what reason would it be advisable for you to think about the harm he causes? You rang him, isn't that right? You send him out to execute, don't you?† Travis shook his head viciously. â€Å"You don't comprehend. I'm not what you think. I never needed this, and now I get an opportunity to stop it. Release me. I can end it.† â€Å"Why would it be advisable for me to confide in you? You're a murderer.† â€Å"No. Catch is.† â€Å"What's the distinction? In the event that I do release you, it will be on the grounds that you will have mentioned to me what I need to know, and how I can utilize that data. Presently I'll tune in and you'll talk.† â€Å"I can't reveal to you anything. What's more, you would prefer not to know at any rate, I guarantee you.† â€Å"I need to know where the Seal of Solomon is. What's more, I need to know the mantra that sends Catch back. Until I know, you're not going anywhere.† â€Å"Seal of Solomon? I don't have the foggiest idea what you're talking about.† â€Å"Look †what is your name, anyway?† â€Å"Travis.† â€Å"Look, Travis,† Brine stated, â€Å"my partner needs to utilize torment. I don't care for the thought, however in the event that you snap me around, torment may be the best way to go.† â€Å"Don't you must have two folks to play great cop, terrible cop?† â€Å"My partner is cleaning up. I needed to check whether I could prevail upon you before I let him close to you. I truly don't have the foggiest idea what he's proficient of†¦ I'm not even sure what he is. So on the off chance that we could continue ahead with this, it would be better for the both of us.† â€Å"Where's Jenny?† Travis inquired. â€Å"She's fine. She's at work.† â€Å"You won't hurt her?† â€Å"I'm not a fear based oppressor, Travis. I didn't request to be engaged with this, yet I am. I would prefer not to hurt you, and I could never hurt Jenny. She's a companion of mine.† â€Å"So on the off chance that I mention to you what I know, you'll let me go?† â€Å"That's the arrangement. In any case, I'll need to ensure that what you let me know is true.† Brine loose. This youngster didn't appear to have any of the characteristics of a mass killer. On the off chance that anything, he appeared to be somewhat guileless. â€Å"Okay, I'll reveal to you all that I think about Catch and the chants, however I vow to you, I know nothing about any Seal of Solomon. It's a truly abnormal story.† â€Å"I speculated that,† Brine said. â€Å"Shoot.† He presented himself with a glass of wine, relit his funnel, and sat back, propping his feet up on the hearth. â€Å"Like I stated, it's a quite peculiar story.† â€Å"Strange is my center name,† Brine said. â€Å"That more likely than not been hard for you as a child,† Travis said. â€Å"Would you continue ahead with it.† â€Å"You requested it.† Travis took a full breath. â€Å"I was conceived in Clarion, Pennsylvania, in the year nineteen hundred.† â€Å"Bullshit,† Brine intruded. â€Å"You're not a day more than twenty-five.† â€Å"This is going to take much additional time on the off chance that I need to continue halting. Simply listen †it'll all fall into place.† Brackish water protested and gestured for Travis to proceed. â€Å"I was conceived on a homestead. My folks were Irish migrants, dark Irish. I was the most seasoned of six youngsters, two young men and four young ladies. My folks were steadfast Catholics. My mom needed me to be a minister. She pushed me to concentrate so I could get into theological college. She was chipping away at the neighborhood ward to suggest me while I was still in the belly. At the point when World War I broke out, she asked the religious administrator to get me into theological school early. Everyone realized it was simply a question of time before America entered the war. My mom needed me in theological school before the Army could draft me. Young men from mainstream universities were at that point in Europe, driving ambulances, and some of them had been murdered. My mom wasn't going to lose her opportunity to have a child become a cleric to something as irrelevant as a universal war. My younger sibling was somewhat moderate †intellectually, I mean. I was my mo m's just chance.† â€Å"So you went to seminary,† Brine added. He was getting anxious with the advancement of the story. â€Å"I went in at sixteen, which made me in any event four years more youthful than different young men. My mom stuffed me a few sandwiches, and I pressed myself into a ragged dark suit that was three sizes unreasonably little for me and I was on the train to Illinois. â€Å"You need to comprehend, I didn't need any piece of this stuff with the evil presence; I truly needed to be a minister. Of the considerable number of individuals I had known as a kid, the minister appeared as though the one in particular who had any authority over things. The harvests could fizzle, banks could close, individuals could become ill incredible, the minister and the congregation were consistently there, quiet and unfaltering. And all that supernatural quality was quite clever, too.† â€Å"What about women?† Brine inquired. He had settled himself to hearing an epic, and it appeared as though Travis expected to tell it. Brackish water discovered he enjoyed the weird youngster, regardless of himself. â€Å"You don't miss what you've never known. I mean I had these desires, yet they were wicked, isn't that so? I simply needed to state, ‘Get thee behind me Satan', and continue ahead with it.† â€Å"That's the most unfathomable thing you've let me know so far,† Brine said. â€Å"When I was sixteen, sex appeared the main motivation to go on living.† â€Å"That's what they thought at theological college, as well. Since I was more youthful than the others, the administrator of order, Father Jasper, took me on as his uncommon task. To keep me from sullied musings, he made me work continually. In the nighttimes, when the others were given time for petition and contemplation, I was sent to the house of prayer to clean the silver. While the others ate, I worked in the kitchen, serving and washing dishes. For a long time the main rest I had from sunrise until late was during classes and mass. At the point when I fell behind in my examinations, Father Jasper rode me much harder. â€Å"The Vatican had given the theological school a lot of silver candles for the special stepped area. Probably they had been authorized by one of the early popes and were more than 600 years of age. The candles were the most valued ownership of the theological school and it was my business to clean them. Father Jasper remained over me, evening in the wake of night, rebuking me and chiding me for being sullied in thought. I cleaned the silver until my hands were dark from the compound, and still Father Jasper criticized me. On the off chance that I had sullied considerations it was on the grounds that he continued reminding me to have them. â€Å"I had no companions in theological school. Father Jasper had put his imprint on me, and different understudies avoided me inspired by a paranoid fear of summoning the official of control's fierceness. I thought of home whenever I got an opportunity, yet for reasons unknown my letters were never replied. I started to presume that Father Jasper was shielding my letters from getting to me. �

Consumer Perception and Evaluation of Hewlett-Packard

Purchaser Perception and Evaluation of Hewlett-Packard The Notebook PC Industry in Taiwan: An Examination Of Consumer Perception and Evaluation of Hewlett-Packard Theoretical This administration venture is exploratory research to look at the Hewlett-Packard (HP) brand and the Taiwan note pad PC advertise. HP is one of significant players in this market with a brand character of personalisation, development and innovation authority. This goal of this exploration is to gauge the view of Taiwan buyers about their image inclinations just as assess the viability of HPs brand correspondence. By setting up center gathering meeting with distributer salespeople and potential purchasers, this examination built up an organized survey to test and break down customers mentalities. Oneself administrated survey was led web based, getting 152 legitimate examples. It overviewed 20 unique properties of scratch pad items and brand pictures to find purchasers mentalities toward the 4 driving brands in the market-HP, Asus, Acer and Lenovo. The consequences of this examination demonstrate that HP couldn't convey the brand character with much achievement and was positioned in a more vulnerable position then Asus and Acer as far as all characteristics expect unwavering quality in the Taiwan note pad showcase. It additionally shows that cost isn't the most significant factor for customers when they pick a scratch pad. Rather, significantly more accentuation is given to quality and capacity. In section 5 of this exposition, there are a few proposals about HPs future improvement dependent on the review discoveries. As low cost is not, at this point the most significant factor impacting buyers buying conduct, HP should invest considerably more energy on its image picture to make its upper hand and extend piece of the pie. Watchwords Brand Association; Brand Image; Brand Positioning; Brand Preference; Consumer Behavior; Consumer Perception; Decision Making Process; Hewlett Packard; Loyalty; Marketing Communication Prelude I worked for Hewlett Packard Taiwan from 2002 to 2006 as an accomplice business director. In that period, I obtained a ton of information in channel the executives, both from HP itself just as its accomplices. In any case, as a salesperson from the first merchant, I felt that occasionally I settled on choices simply following past encounters and the recommendations and advices of others without adequate understanding into purchasers. Consequently, to get ready for my next vocation plan, I see this exploration on buyer recognitions and the situation of HP in the Taiwanese journal showcase as significant groundwork for my aspiration to turn into an item administrator. In helping me achieve this administration venture, I might want to stretch out my gratitude to numerous individuals for their trust in me and for their demonstrable skill. Right off the bat, I need to thank my chief, Dr. Steve Henderson for his patient direction over the span of the examination. Without him, it would have been hard to complete this undertaking. Furthermore, I need to state thank you to all the companions who were eager to save their time in helping me direct the center gathering and poll study. Their liberal assistance caused my examination to continue without such a large number of challenges. To wrap things up, I might want to thank my family, for their affection, persistence and comprehension of my delayed nonappearance from home while seeking after my scholastic profession. With their full help, I have had the option to completely concentrate on completing this paper. Presentation Foundation Diagram Marking has been examined for quite a few years as an approach to recognize the results of one maker from others. In progressively serious markets, incredible brands become basic to accomplish the manageable improvement of business. There are various perspectives identified with brands that are predominant in the writing and in the way that brands have been drawn nearer. Generally, brands were viewed as images, and that was reflected even in the meaning of brands communicated by the American Marketing Association (2008). At the end of the day, brands were principally viewed as exchange facilitators, far away from the relationship advertising point of view. Brands were additionally considered as the makers property. It was inferred that the maker is generally answerable for the correspondence of the brand, brand related exercises, and brand notoriety as time goes on (Veloutsou 2008). Today, brands are compound elements and their appearance incorporates the view of the item qualities, character and qualities. It is recognized that they could be seen contrastingly by different corporate partners. Appropriately, terms brand personality (the expected discernment brand engineers might want the brand to have) and brand picture/brand notoriety (how it is seen by the intended interest groups) have been created. Consequently, brands can be the relationship developers (Veloutsou 2008). All things considered relationship promoting for quick moving customer products depends, all things considered, on brands to help in the advancement of the purchaser firm relationship (Kapferer 2004a; Selame 1993). As indicated by Selame (1993), the capacity and prevalence of brands in the quick moving buyer merchandise showcase is uncontested. Most promoting administrators in such enterprises would not think to scrutinize the significance of brands. Just as the quick moving buyer merchandise showcase, the innovative business sees an utilization of marking (Kapferer 2004). As Zajas Crowley (1995) call attention to, until the finish of the twentieth century, the utilization of brands in showcasing high-innovation items was negligible. Very regularly, advertising officials who regulate PCs and other high-innovation items deal with their product offerings or promoting blend exercises in with little thought for the advancement of long haul brand acknowledgment. This brings an issue when more noteworthy accentuation is given to an items highlights than to the situating of its image name (Zajas Crowley 1995; Kapferer 2004). Taiwans Notebook Personal Computer Industry Because of the expanding progress of customers from work area PCs to note pad PCs, Taiwans Notebook PC showcase demonstrated significant development as far as shipment volume. In 2007, 90,165 thousand units were dispatched with yearly market development rate arriving at 42.1%. MIC (2008) ventures that Taiwans note pad PC market will keep up twofold digit development until 2011. There is fabricating seriousness of Taiwanese scratch pad PC industry during its creating phases of the first gear producers (OEMs), unique plan makers (ODMs), and unique brand makers (OBMs). Various patterns are influencing the expense of segments and materials used to produce PCs. The increasing expense of oil, Chinas recently instituted work law (which has expanded the expense of gathering work), diminished duty impetuses and the valuation for the Renminbi (RMB) against the U.S. dollar are testing the PC producing biological systems capacity to keep up overall revenues. As of now, benefits run at about 5%. The top ODMs of scratch pad PCs have expressed that they can't retain the expanded expenses and plan to give them to customers (Tsai 2008). On 21 May 2008, Simon Lin, executive of Wistron, told Taiwans Digitimes that Wistron would raise contract fabricating costs. This follows comparative proclamations lately from Compal and Quanta. Gartner (2008) has affirmed the divulgences with every one of the three organizations which controlled over 69% of overall scratch pad PC creation in 2007 (allude to Table 1-1). It is the first run through these three have endeavored, at the same time, to raise costs, even at the danger of losing orders. In any case, the gathering conveys some weight, which will probably fortify their situation in exchanges with merchants, for example, HP and Dell. Because of difficulties to their upper hands, Taiwanese hello tech endeavors need to consider whether to remain in the OEM field or build up their own image promoting techniques. A few companies decide to work in the OEM, for example, Hong Hai Precision Industry Co. Ltd. (Foxconn) and Taiwan Semiconductor Manufacturing Company Limited (TSMC). Then again, a few firms, including Acer, Asus, and BenQ, perceived the significance of their own brands and have exchanged their speculations and tries towards high worth included exercises, for example, innovative work, item development, and brand building (Chen et al 2007). The objective of all these improvement techniques is to fortify intensity under the expanding tension of the changing scene condition (Tsai Hung 2007). At most Taiwanese organizations, net revenues on deals of marked PCs are around multiple times higher than on deals of PCs and parts to affiliates like HP and Dell, said Jerry Shen, Asusteks CEO (2008). Taiwanese agreement producers, for example, Micro-Star Internal, Clevo, and Asustek (Asus) have begun to showcase their own note pad PC marks through utilizing their assembling qualities, a pattern that has expanded rivalry over the business (Simons 2008). In light of the data referenced above, overall brands, for example, HP and Dell are confronting sharp rivalry in the journal PC showcase, particularly in Taiwan. The IDC report, as summed up by Chinatimes (2007), indicated that the journal piece of the pie of neighborhood brands Asus and Acer represented 33 percent and 32 percent individually, trailed by HP with 12 percent and Lenovo with 7 percent in the 2007 second from last quarter. In 2008Q1 Asus and Acer, increased over 69% of Taiwans scratch pad PC piece of the pie, including new product offering Ultra Low-Cost PC, for example, Asuss Eee PC items while HP and Lenovo stayed in the 3rdand 4thplace (Apple news 2008) Outline of HP HP is a main PC producer, with a roughly 5.6% offer in the worldwide equipment showcase in 2006. It is a supplier of individualized computing and different access gadgets, imaging and printing related items and administrations, and venture data innovation infrastruct

How to customize the Label Status Message in Blogger

How to customize the Label Status Message in Blogger I have already shared that how we can hide or remove the Label Status Message from Blogger label page. But those who wants to keep this message they can bring some variation by adding their own word on Label status message. Because many users may not find the status message unnecessary. So in this tutorial I will show you how we can customize the Label Status Message from Blogger Label page. The original status message will be like below- Showing posts with label ---------. Show all posts Before After Recommended:Hide or Remove Label Status Message box from Blogger Step 1Log into yourBlogger accountand Go to yourBlogger Dashboard Step 2Clickon- Template - Edit HTML Step 3NowFind thebelow codeby pressing Ctrl+F b:includable id='status-message' Step 4The complete code will be like below b:includable id='status-message' b:if cond='data:navMessage' div class='status-msg-wrap' div class='status-msg-body' data:navMessage/ div class='status-msg-border' div class='status-msg-bg' div class='status-msg-hidden'data:navMessage/ div style='clear: both;'/ /b:if /b:includable Step 5Nowreplace the data:navMessage/ line with below code block More Awesome Posts are Under data:blog.searchLabel/ Label ! I have added a sample text in this tutorial but you can change the text with your own word. But don't remove data:blog.searchLabel/line. If this tutorial is working perfectly then let me know. And like us on Facebook. Thanks.

Field Trip Report on Religions - 1338 Words

Field Trip Report on The Calvary Chapel, a Christian Church Prepared for: Professor Shaw Prepared by: Julian Aguirre DeVry University Comparative Religions Field Trip Report February 15, 2013 Memorandum To: Professor Shaw (DeVry University) From: Julian Aguirre Date: February 15, 2014 RE: Field Trip Report on Calvary Chapel, Ranch Cucamonga CA! ______________________________________________________________________________ Introduction The objective of this report is to contrast and compare the culture of the Calvary Church with Catholicism, which is the religion that I practice. A field trip was taken to the Calvary Chapel in Rancho Cucamonga On February 12 of 2013, in which a clear observation of its services was†¦show more content†¦A person has to really pay attention to the details to see the name. It is pretty hard to drive by and notice that there is a church on that street. In the Catholic Church that I attend, the name is pretty obvious. A person can tell that there is a church from quite a distance. In my opinion, the church did not lend itself to worship. Worship The nature of the worship facility consisted of communion and prayers of forgiveness and faith. As mass originate, the reverend, who was named Jimmy Orate, and his wife discussed many life stories with the people. This stage of the worship service lasted a good fifteen to twenty minutes. The reverend’s wife spoke about an abortion that she went through before she found Christ. That abortion led to her guilt for many years. She had no kind of peace, and credits that to her past non-belief in God. She felt ashamed to speak about the abortion with people, but with the faith in God and Christ, she was finally able to confront her fear until finally speaking about the issue. She managed to ask for forgiveness and was finally able to deal with herself. The message associated with this anecdote was of repentance. 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Managing Marketing of Etihad Airways Research Paper

Essays on Managing Marketing of Etihad Airways Research Paper The paper "Managing Marketing of Etihad Airways" is a great example of a case study on marketing. Etihad Airways is the national airline of Abu Dhabi began its operations in 2003 and has been declared the fastest growing airline in Asia. The company’s positioning as a provider of personalized and luxurious travel services has made the company a global leader in the first-class travel service. As stated by Bomber, Gittell Kochan (2009) with this leverage, the company’s growth strategy is well-founded and as it expands its market to Asia, the Company’s endeavor to be the market leader in Asia can still be enhanced on the same platform of offering personalized and luxurious travel service.The current challenge facing Etihad Airways as it endeavors to penetrate Asian destinations and market segment is competition from numerous airline companies and lack of brand awareness. Recent market studies have indicated a growing business in the airline industry in Asia rangin g between 30% and 40%. The research further indicates that first-class travel and business class travel are growing at a slighter lower rate of between 10% and 20% with most clients being international business people, tourists, and professionals. Airline consumer survey done on the region further indicates increasing trends in consumer awareness on the airline service quality and experience (Skytrax 2010).Market DescriptionAsian airline market has been in an endless growth for the last decade and this has seen the influx and development of several airline companies. The increasing economic growth in the region has made airline travel a choice for most business professionals and entrepreneurs. Etihad Airways intends to meet the needs of the market as a whole while segmenting the market as per the users’ needs rather than the regional and geographical locations. The target market for Etihad Airways and Etihad brand are;Corporate usersEntrepreneurs and investorsLuxury travelers ProfessionalsThe needs of most customers in this segment with reference to first-class and business-class products are travel safety, great customer experience in terms of travel ambiance, entertainment, a continuation of the business and office work and finally a timely and consistent travel schedule.Product reviewEtihad Airways are associated with the personalized and luxurious first-class product- Diamond first-class globally, this has made the company a global leader in this product category as per the 2010 Skytrax awards. The company has positioned its first-class product as associated with style, space, luxury, and ambiance. The First class product- diamond class has been designed for greater customer experience to the corporate users, luxury travelers, and entrepreneurs.

Real Time Analysis of Walmart And Big Data

Question: Discuss about the Walmart and Big Data Real Time Analysis. Answer: Introduction Big Data and Walmart can be synonymous in the sizes of them, as Big Data is as potential as Walmart and Walmart can be as big as big data. Todays retail stores not only collect the customer data for share the offers and discounts of the products, but also to understand, integrate and interpret the customer information to exploit this data in the best way to promote their sales and revenue. Big Data Big Data is data sets that are very huge, complex and large that the present and contemporary or traditiaonl data processing application will become inadequate. The contemporary challenges of the traditional data procsseing applications, like data search, curation, visualization, sharing, updating, querying, transfer, analysis, capturing and information privacy can be solved more effectively with the Big Data. It refers to the use of predictive analytics to extract certain value from the raw data that become reference and ground to make more confident decision making. Accurate results from Big Data can result in cost reduction, greater operational efficiency and reduced risk. Big Data has gained quick applications in various industries for combating the crime, preventing the diseases and spotting the business trends. Among all of them the business organizations, which deal with majorly huge customer base exploit the best out of Big Data. (Reichman, et al. 2011). Big Data Analytics can better be described as 3Vs, Volume that refers to the data size, usually in Exabyte, Terabyte and Petabyte Variety that refers to the heterogeneous nature, made up with datasets that are both structured and unstructured Velocity that refers to the speed at the data capture is done Predictive Analysis Predictive analytics is predicting the future trends based on the use of data in the past, with the help of the machine learning algorithms and statistical models for identification of the patterns. Walmart made use of the analysis for forecasting, marketing, customer service, product offers and fraud detection, to exploit the benefits, like achieving competitive advantage, new revenue opportunities, increased profitability, increased customer service and operational efficiencies. Walmart Walmart is a multinational retail corporation that is based out of America. The major operations of this retail mart are discount department stores, chain of hypermarkets and grocery stores. The company was founded in 1962, by Sam Walton. So, far, by the end of April, 2016, the number of stores of Walmart has reached 11,527, across 28 countries under 63 banners. The company has the revenue of more than US$482 billion with an operating income of US$24 billion and net income of US$14 Billion. Walmart is the largest company in the world, by revenue and also the biggest private employer from the entire world, for its huge employee base of 2.2 million. The company is also the most valuable companies by the value in market in the world (Sam et al. 1993). Sam Walton. Walmart, being the largest retailer in the US attempted to collect and analyse its huge consumer data. The collected big data sets are analysed and mined towards predictive analytics, for optimizing the operations and business by prediction of the habits of the customers (Hayes 1990) The Walmart Case Walmart had acquired Kosmix and changed its name to WalmartLabs with the objective of developing software for real-time data streams analysis, in April 2011. The company has announced the own Polaris search engine, in the following year. Walmart experiences data collection and analytics experience the concern of privacy for the customer data. Wlamart has collected the data right in 2012 and its transactional data is estimated to have more than 2.5 petabytes of data, related to the customers. Kosmix enabled the concept of Big Data, though the word hasnt been coined by then, through developing the software application towards searching and analysing the applications of the social media, like Facebook, Twitter, Blog spots, etc. in real time for providing the user personalized insights. Social Genome application is also developed to capture the data about people, in terms of information, relationships of the events, topics, people, locations, organizations and products. it captures the real time data from the social media sites, in the form of billions of relationships and entities. The application consistently performs social media semantic analysis and feeds the output of it to Walmarts e-commerce applications that are custom built. By the beginning of 2013, the company has earned the capability to index and search social media documents of about 60 billion, helping the marketers to analyse, understand the trends, sentiments and popular products, all on the basis of real time. It can even analyse geographical location based sentiments analysis that enables the capability to predict the trends in the stores of Wal-mart and also in ecommerce stores. Walmart has developed SCAN GO program, which is made available through Walmart App, through the Android and iPhone devices, right in 2012. The App helps the customers to scan the purchased itesm with their phones and pay at self-checkout, before leaving the store. The items that are purchased and the personal details of the customer are well integrated in the smart phone and this integrated data gives a much and directly analysed data to Walmart. The technology also helps the company to grab extraordinary insights into the behaviours of the shoppers. The geo-location feature from the App help the company to offer the specific and relevant coupons to the shoppers, right at the time of navigating within the store. How Walmart Makes Use of Big Data? Initially, the collection of the data is started in the year 2012, with an experiential Hadoop cluster with 10 nodes and increased this number to 250 nodes. The migration of the Hadoop is done with objective of combining 10 of its websites into its home website, to gather all the unstructured data into the Hadoop cluster. This is the beginning of the speed of Big Data Analytics and stands to be the key factor till today. The analytics are scaled up to provide the best-in-class e-commerce technologies that have been increasing the revenue and also deliver the best quality customer experience. In addition to the Kosmix, Walmart also has acquired Inkuru Inc. to target merchandising, targeted marketing and fraud prevention. The predictive technology employed by them has started pulling huge data from various and diverse source. It helped the Walmart to improve the customer service, through personalizing the services. Machine learning technologies are incorporated by the predictive technologies to automate the accuracy enhancing process of algorithms and made it to integrate with diverse internal and external data sources. Walmart performs the big data analytics, through the following architecture. Figure: Technical Architecture and Online Marketing Ecosystem (Source: datafloq.com) The company has transformed its decision making to increase the revenue with the repeated sales. The First Applications Walmart has attempted the following technological steps to consider the customer database. Savings Catcher Using this application, the company alerts the customers, when its competitor reduces the price of the product that was bought by the customer. The application will then offers a gift voucher to the respective customer that would compensate the difference of the price. eReceipts Usign this application, the custoerms are provided with the e-copies of the products they bought. Mapping This application in association with Hadoop helps to maintain the walmart stores most recent maps, around the world. These maps can identify, where a small chocolate resides in the specific walmart store, around the world. Tracking the Customer Data Walmart makes use of the data mining for discovering the point of sales data patterns. The patterns help providing the recommendations of the product to the customers, based on the previous products bought. Eventually, it increased the rate of conversion of the customers. Each and every customer is targeted and tracked, idnividuallly. Difference in Increasing Sales Launching of New Products New product launch is based on the analysed social media data. It finds how and to what the users are frantic about a product, for example, Cake Pops. The company responds immediately to the analysis data quickly and the same product will hit the stores of the Walmart. Better Predictive Analysis The shopping policy of the Walmart is recently updated and modified based on the analysis of the big data analysis. The predictive analytics are leveraged towards increasing the minimum online order amount for the customer to be eligible for a benefit of free shipping. Recently it has increased the range of new products and also increased the minimum online order amount from $45 to $50. Customized Recommendations Credit card purchases by the customers are analysed through big data algorithms and provide recommendations, specific and specialized to the customers, on the history of the purchases. Big Data Analytics Solutions Social Media Big Solutions A new contest, crowdsourcing is introduced in the social media that benefit the enterpreneurs to add the new products on the shelf, resulting in 5000 entries in the US. And the best products are chosen and declared to be winners and displayed in the stores making them available to millions of customers. Social Genome It reads billions of messages from FaceBook, Tweets, videos in YouTube and postings in blogs for analysis. It combines this data with proprietary data, like the basic customer details, like email id, purchasing data and public data accessed from the web. Shopycat Gift recommendation Engine This App recommends the best gift for the friends of customers, which are based on the social data extracted from social media and it also sends the links of the respective products to purchase. The Shopycat has won 10 million fans so far. Predictive Analysis This Predictive analytics stand as the supply chain process heart and help staying properly stocked, reducing the overstock, on the products that are most demanded. It negotiated with the suppliers for real-time vendor inventory management usage to help in minizing the specific product inventory, in case the expected sales are not achieved. It support the retailers to buy the highly demanded products by saving the funds. Eventually, it has increased the sales and so the profits. Mobile Big Data Analytics Solutions More than half of the customers use smartphones and 35% of them are adults that contribute 3/4th of total customer base of the Walmart Smartphone customers make 4 more trips and they spend almost 77% more in the stores Users with mobiles account for almost one third of traffic in Walmart every year and close to 40% approximately during the holidays. The geofencing feature of the mobile App is enabled to sense, whenever the customer enters the store of the Walmart in the US and the mode is changed to Store Mode and this mode helps the customers to scan the codes of QE to explore the specialised offers and discounts on their interested products. Benefits Walmart analytics system analyse about 100 millions of keywords every day for optimizing each of the keyword for bidding Analytics considers data upon millions of products connecting to 100s of millions of customers all collected from various sources Significant growth from 10% to 15% is expereicnd from online sales and reach $1 billion in revenue Walmart labs enabled the analytics system that performs an action and analysis from every clickable action of its website, walmart.com, for What the customers do buy online What the customers do buy in the stores What is the trend going on Twitter? Focuses on local events The deviations in the buying patterns affected by the deviations in local weather Walmart Big Data Walmart has exploited the best of Big Data, than any of the company in the world. The customer base has become a strong asset and the customer base has become a great source of increased business for the company. Gained exhaustive data, in Peta bytes for customer that reached more than 145 million US people, which contributes to more than 60 per cent of the adults in the US, all with ever-expanding and broader toolboxes The company gains the ability to trac the movement of the consumers in stores with the help of Wi-Fi in store The system enables to connect the social medial activities of the consumer with their transactions Increased customers to 245 million running in its 10,900 stores and 10 of its websites. Walmart sees about 300,000 social mentions in a week. It has 2 million associates and about half million associates are taken by the company every year The total number of employees in the company is more than that customer base of some of the retailers It earns $36 million US dollars, in the US itself Walmart Big (Data) Facts and Figures Figure: The Walmart Big Data Facts Privacy Concerns Many concerns have been raised that people of color in the US are more likely to have lesser income, compared to the population in the US, face certain risks from the big data usage and evolving and the practices of the Walmart, particularly. In addition, there are other concerns raised are the following. Walmart shares the online data of the customer with the third parties of more than 50. The is the information about the unique identifiers about the users and devices used by them, product viewed, system information, like operating system version, type and location, etc. Walmart has about 100 lobbyists, working biasedly lobbying in advertising and online privacy The journey of success of the Walmart is continued and is expected to scale up by leveraging the big data analysis. Conclusion Walmart stores have been running as the most successful retail business, not only in the US, but also in the entire world. the secret to its success lies in the right product delivery, at the right time and in the right place. The success of the store in climbing the ladder of the retailing success has been yielding remarkable results, majorly by leveraging the big data analysis. References "Sam's Choice Climbs Beverage Brand List Walmart's Sam's American Choice Beverage Brand".Discount Store News Bustillo, Miguel; Talley, Karen (August 29, 2011). 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